ForbesYour Content Is Giving You A People ProblemForbesNot accounting for content unfortunately results in surprise due to a naiveté of the accountability needed and organizational change that will inevitably occur due to post-launch ongoing...
Scooped by
Billy R Bennett
onto Organization Design December 11, 2012 11:34 PM
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A personal lesson of the past year... If you do not engage your entire organization in creating portable knowledge content you will pay a very big price at a time when you can least afford it.
Just because you don't see yourself as a media company does not mean you are not a media company. Content will be the buzzword, fad and miracle cure for 2013... And if that's where it stays with you, you will lose business to those that understand that the new world of work is about creating portable knowledge content.
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