According to a global survey of marketing professionals by Teradata, 74 percent of the respondents said that marketing and IT are not strategic partners in their companies. That's bad news for IT in any case, but IT pros might ...
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Anne Egros's curator insight,
June 15, 2013 7:13 AM
Despite the astronomical speed of technology changes, most organizations still operate within the traditional top-down authority model.
The article suggest that the future of organizations is "Holacracy" where the organizational power is distributed according to a set of explicit processes and structures designed to achieve the company’s purpose.
In a Holacracy, every role in the organization has an explicit, documented purpose and set of accountabilities, and roles exist separately from the individuals who happen to be filling them at the time.
Billy R Bennett's curator insight,
January 25, 2013 8:37 PM
Too much emphasis on the word social may distract older leaders from comprehending the real power of social business collaboration - faster, better results. Daanish Kahn offers a great set of five myths about the use of social collaboration tools that needs to be understood by any leader seeking to get results and high levels of engagement. My favorite is the first one... Myth 1 – Social Collaboration platforms are not safe and secure.
Aligning and engaging people more quickly in your organization are some of the best reasons to look seriously at adopting social collaboration tools. We've seen this in our work when such tools allowed teams to connect and overcome natural barriers to get work done. I heard someone say recently, if you are not engaging them at least don't do things to disengage them! Most work systems do just that for many workers. Allowing and learning Social Collaboration Tool use is an excelleng step in the right direction. |
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Today's organization has more potential than ever to truly be customer focused. Natural organization silos must be removed and structures redrawn to take advantage of the immense information available to improve the relationship. A McKinsey report quoted in the article points out that 70% of customers buy based on how they are treated. Achieving that is much easier when the builders and maintainers of the information system are aligned with marketing to turn data into valuable information.
How well are your IT and Marketing professionals collaborating?
Does this collaboration generate a fount of valuable data based information?
If not you should consider actions (including an organization redesign) to unlock the information you are missing each day.
Your competitor may just be the 1 out of 4 who have already addressed this head on... where does that leave you?
Billy Bennett
www.pyramidodi.com